Is it a tie? Yes. Is it a straw? Yes. Concieved at Droga5, but produced after I left, we celebrated the launch of Topo Chico Hard Seltzer and its Tex-Mex style by creating the Bolo Chico, the world’s first two-in-one bolo tie/reusable drinking straw. In collaboration with Neon Cowboys.
ECD: Karen Short
ACD Copy: Bernardo González
ACD Art: A mí
CW: Gabriel Sehringer
AD: Nod McFall
AD: Vanessa Bittante
Design Maddie Bone
Photography: Paul McGeiver