Full brand design for e-Bike startup, Flight Risk. Inspired by vintage airline graphics and Grand Theft Auto, the scope of work included brand positioning, naming, visual identity, badge design and giant packaging for each model in multiple colour ways.
Agency: Bureau of Everything
CCO: Cam Blackley
CSO: Emily Taylor
CD/Design: Me
Additional Design: Caroline Gilroy
Art Direction: Flavio Fonseca
Product photography: Tom Wholohan