The brief from Soap, a digital creative agency, was to bring their tagline to life in a way that playfully depicts their personality, culture and workspace.

Intended for use in presentations, pitches, press releases and general self promotion, the animation shows alternate letterform illustrations that enable the agency to tailor the subject matter for a range of different clients and business sectors.

Animation and reel by Soap (GIF by me).

Soap Creative PLAY. MAKE. DO 2014 Reel from Soap Creative on Vimeo.

© 2018 Michael Kleinman. All rights reserved.