Design and art direction for IHOP’s Bawk for Bucks instructional video.
Impersonate a chicken, get a gift card for chicken.
This concept was already sold in, so my role was executional.
I’m still mildy traumatized by the casting session though.
ECD: Scott Bell
CD: Todd Rone Parker
CD: Daniel Kelly
ACD Copy: Nicholas Bauman
ACD Art: (Me)
CW: Giovanna Saffos
AD: Caroline Bowler
Producer: Robert B. Matuluko
Director: Fidel Ruiz Healy