Logo design for Oscar Mayer's Wiener Rover – the latest addition to their iconic Wiener Mobile fleet.

The brief was to create something raucous/vintage motocross inspired (see the video below for tone).

Several queues were taken from the Oscar Mayer logo itself, such as the vertical skew and arrow ribbon cut.

Featured on Wired, Adweek, Creativity Online, CNET, Chicago Tribune and Today Show (USA).

Client: 360i

© 2018 Michael Kleinman. All rights reserved.