There are some things in life that require a bit more brain power to process, questions you need to chew on. And what’s the best thing to help you chew Obviously, Twizzlers. They’re literally food for thought.

Design Direction and typography for Twizzlers’ Chew On It campaign, with some conceptual art direction thrown in to the mix. An alternative end line I wrote was produced, but never ran because it was too weird. View here (pw: twizzlers)

GCD: Brandon Pierce
AD: Castro Desroches
CW: Caroline Ekrem
CW: Dan Litzow
CW: Evan Barkoff

Type concept by Leilanni Todd
3D by Matt Rudinski and MPC

Spots directed by Kristoffer Borgli
© 2019