Creative direction for MYOB "MYOBelieve" campaign.
Founded in the early 1980's and often referred to as Australia's first tech startup, MYOB's business management platform was percieved as outdated. Our task was to dust off those preconceptions and then blow them to smithereens, with a big, bombastic relaunch.
ECD: Gavin Chimes
Creative Director: It me!
Creative Director: Doug Hamilton
Head of Production: Holly Alexander
Director: Stefan Hunt
Production Company: Exit Films
Post Production: Heckler
Music & Sound: Heckler Sound