![](https://freight.cargo.site/t/original/i/1c6733df2906522a753feea7def711c19d62a80d89e642169dc6ce9cc1bc680b/bagel_wipe_roto_1080.gif)
![](https://freight.cargo.site/t/original/i/a57204b194c3f5b7d7df00429e434f78166c0354585485215212319def03635d/philly_poll.jpg)
![](https://freight.cargo.site/t/original/i/eb4260aeea03a959533b3e6cfbc9a86368c4bd6f3cf69b0ac01a66f729b8bb2b/philly_petition.jpg)
![](https://freight.cargo.site/t/original/i/48da77895dcabc54171c6f64460e106fa430f1d1a434c5cceea1ed66b4c0bc18/download.png)
![](https://freight.cargo.site/t/original/i/14ded75a91434c4f5705047ed84d8c7894c423f2ce9c5a4e8a0378e0c92d1d7e/philly_success_tweets2.gif)
![](https://freight.cargo.site/t/original/i/82b2368ec77626a910d11a60beb30f57a5e2867c9ea30a7ebc99effbfb5004d0/drake_bagel.jpg)
And then they came to the right guy to visualize that plan. 26 minutes later, Philadelphia Cream Cheese had a glimpse of what the future might hold.
With a few tweets, this poll and this petition, it only took Apple twelve long days to announce they were updating the emoji, with a cream cheese shmear.
This project won a Gold Lion, Mobile, social real-time response and picked up two bronze and three shortlists at Cannes, 2019.
*To reiterate, this was not my idea, my role was to photoshop the cream cheese onto the bagel emoji and make an animated GIF. It took 26 minutes.